11 Life Insurance Ads Creative Ideas

In a world where attention spans are short and trust is hard-earned, life insurance ads need to do more than just inform — they need to connect. Whether you’re aiming to spark emotion, tell a story, or simply stand out from the sea of generic messaging, creativity is key. In this guide, we’ll explore 11 life insurance ad ideas designed to capture attention, build credibility, and inspire action — helping your brand communicate security and peace of mind in fresh, memorable ways.

1. Don’t Leave Funeral Costs Behind

This ad definitely plays on fear with it’s line, “Don’t leave funeral costs behind for your loved ones.”

We get the anecdote of a mom’s funeral bills behind left behind to her kids, which is something no parent wants to do. Some of the ad is a little cringy, but the message is a solid one.

2. $50,000 Life Insurance for $13/month

The premium claim here is super bold, but letting people know how much life insurance could cost them could break any misconceptions they have. 

This ad also plays into emotions with the line “still haven’t realized,” which hits pretty hard on that fear of missing out.

3. Life Insurance You Can Rely On

In this ad, we have several quote examples and the call-to-action to get a quote in less than two minutes.

But the main message of this ad is this is life insurance you can count on and rely on. The ad appears to be playing into a sense of comfort and loyalty.

4. Peace of Mind Doesn’t Have to Break the Bank

Price is definitely a big hurdle for people looking to buy life insurance. Again, we have an ad showing some premium examples to help dispel any objections about cost.

5. County-Specific Ads

These ads are a little hard to read in the screenshot, but what stood out to me about them is the same business creates dozens of ads, all targeted to a specific city or county.

We have “Attention St. Louis County Seniors,” “Attention Hamilton County Residents, ” and “Attention San Francisco County Residents,” among many others.

The ads are all essentially saying the same thing, but creating different ads and being more specific in them can really grab someone’s attention.

6. Looking For Seniors Ages 50+ In Need of a Burial Policy

This ad calls out its target audience plainly in the first line. I’m actually surprised platform allowed this ad as they typically frown upon ads that single a person out. But alas, it’s running!

7. Are you a ’90s baby?

Ethos Life’s ad has a similar tactic of calling out its target audience. The idea is you read this and think “Hey, that’s me!”

You tend to pay more attention when you feel an ad is talking specifically to you.

8. In your 40s?

I wanted to share one more example from Ethos Life – it’s a similar tactic in a different layout. 

This shows you how ads don’t have to be complicated at all. Someone typed this out in the Notes app of their iPhone and screenshotted it. That screenshot is the ad.

9. All these gofundme’s make me sad

This ad is right on the nose when it comes to life insurance or final expense insurance.

So many families end up asking others for money to help pay for funeral expenses, which is not the legacy any of us want to have.

10. Seniors Age 45+

This ad is pretty chaotic, but a few things in it are worth paying attention to. First, the initial line calls out the target, invokes fear, and lays out the problem.

Then, we get the solution: “I’ve got good news for you though..”

The rest of the ad is a bit odd, especially the image that says to tap your age (that wouldn’t work on a Facebook ad). But this is a real, live ad!

11. Attention Seniors

Although this ad is running on a different page, it’s pretty clear the same person wrote this ad copy as the last example. We get the call out: “Attention Seniors” (and the very vague “If you are over 47 comment, which is quite bizarre).

And then we get the solution presented to us. Again, the image is pretty spammy and I would not suggest doing something like that.